TeaPot and Peace Collective Introduce New Merchandise Collaboration in Support of Pardons Canada
The ‘Stop the Stigma’ collection includes a hoodie, a t-shirt and a tote bag
TORONTO, December 12, 2022 — Peace Collective and TeaPot today unveiled ‘Stop the Stigma’, a new collaboration in support of Pardons Canada. All proceeds from the collection, which includes a hoodie, a t-shirt and a tote bag, will support Pardons Canada’s work helping individuals with cannabis convictions obtain pardons, record suspensions, U.S. entry waivers and file destructions.
The Canadian government began issuing pardons in 2019 for individuals convicted of simple cannabis possession who do not otherwise have criminal records, estimating that 250,000 citizens may be eligible, while the Cannabis Council of Canada estimated 500,000 individuals could be impacted. For every $1,000 raised, Pardons Canada will have the means to remove a cannabis offence from one individual’s file.
Teapot, which launched in Western Canada earlier this year and in Ontario this month, is the new line of cannabis-infused iced teas from The Boston Beer Company, maker of iconic, high-quality brands such as Samuel Adams, Truly Hard Seltzer and Twisted Tea.
“It is a privilege to introduce TeaPot to the cannabis community through such a meaningful collaboration as Stop the Stigma,” said Paul Weaver, Director and Head of Cannabis at The Boston Beer Company. “Everyone benefitting from legalized cannabis, even newcomers like TeaPot, have a responsibility to recognize the inequitable history of the industry and play a part in righting those wrongs. I am confident our drinkers will embrace the message behind this collaboration as we strive to stop the stigma and support Pardons Canada’s excellent work.”
“Peace Collective was created to capture cultural sentiment and give back, and the Stop the Stigma collection reflects society’s readiness to leave behind cannabis misconceptions,” said Roman Hessary, Head of Growth at Peace Collective. “Teaming up with TeaPot to support individuals with cannabis offences is an incredibly worthy initiative and exciting addition to our portfolio, which includes a variety of charities benefitting causes including mental health; support for refugees and Ukraine; and more. Everyone deserves a chance to succeed, and Pardons Canada provides the help and positivity to make that a reality.”
Added Andrew Tanenbaum, program director for Pardons Canada: “Our efforts at Pardons Canada seek to lift the shame associated with past lives and help individuals reclaim a sense of belonging in society. With the support of friends like TeaPot and Peace Collective, we will continue to shine a light on the struggles of those who have faced cannabis convictions and offer fresh starts to individuals ready to rejoin the community.”
For more information, visit http://www.drinkteapot.com/impact or follow @DrinkTeaPot on Instagram and Twitter to receive the latest updates.
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For more information, please contact:
Madelyn Whittaker, Craft Public Relations
647.404.0245 | madelyn@craftpublicrelations.com
